Januarie 1st

Featured Projects

Mastercard

Mastercard, in partnership with NBCUniversal and E! Live, commissioned Januarie 1st to create a 60-second commercial featuring fashion designer and host of E! Nightly Pop Host, Nina Parker. This prime time commercial aired during The Grammys on CBS. The ad garnered over 8.9M views on social platforms, notwithstanding proprietary metrics and incredible engagement from Grammy viewers and Nina Parker fans who shared their excitement.

ORS Olive Oil

In partnership with Ten35 and Hollandwest, J1st creatively directed and executed this campaign, including a national commercial, social assets, lifestyle, and product photography. The campaign launched country-wide with out-of-home, point-of-sale, social, digital, and editorial assets.

Pure Life

Blue Triton and Hogarth Worldwide commissioned Januarie 1st to produce five commercial vignettes as part of their Chosen Kin launch Campaign. The Agency and Clients involved were thrilled with the final outcome of the campaign as well as the creative development and execution partnership and requested to continue to engage J1st for their proceeding campaigns.

Milk Pep

In partnership with Gale Partners and Milk Pep, Januarie1st executed a photo-focused shoot highlighting the first annual female-only marathon— Every Woman’s Marathon— in Savannah, Georgia.

Caroline Tompkins served as our lead photographer, with a vision emphasizing female diversity in motion and highlighting the vibrancy of women of all backgrounds. Images will be featured on the official 2024 marathon website, social media channels, and OOH promotions.

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NIKE

In partnership with Nike and Major League Baseball, J1ST developed, executed, and post-produced its commercial and photography campaign to premiere the San Diego Padres' newly designed team jerseys. Featuring San Diego natives and women DJs from the Chulita Vinyl Club, we successfully cast and highlighted the team's biggest fans in their everyday lives.